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Marktsegmentierung
Consumer behaviour
7
India
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Konsumentenverhalten
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Indien
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Customer satisfaction
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Dienstleistungsqualität
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International journal of retail & distribution management
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Journal of international marketing
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ECONIS (ZBW)
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Emergence of online shopping in India : shopping orientation segments
Gehrt, Kenneth C.
;
Rajan, Mahesh Natarajan
;
Shainesh, G.
; …
- In:
International journal of retail & distribution management
40
(
2012
)
10
,
pp. 742-758
Persistent link: https://www.econbiz.de/10009663525
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2
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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