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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
49
Konsumentenverhalten
31
USA
15
United States
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Innovation
8
Brand management
7
Brand
6
Clothing
6
Fashion
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Internet marketing
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Markenartikel
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Marketing
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Markenführung
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Market segmentation
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Social web
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United States of America
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New product development
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Relationship marketing
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Beziehungsmarketing
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Brand image
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Consumer marketing
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Consumer psychology
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E-commerce
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Electronic Commerce
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Learning organizations
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Markenimage
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Marketing strategy
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Mass customization
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Materialism
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Online retailing
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Online-Handel
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Theorie
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Theory
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Tourism marketing
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Cahill, Dennis J.
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Goldsmith, Ronald E.
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Clark, Ronald A.
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Goldsmith, Elizabeth B.
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Tsiotsou, Rodoula H.
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Haworth series in segmented, targeted, and customized marketing
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Journal of consumer behaviour : an international research review
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Strategic marketing in tourism services
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USB Cologne (EcoSocSci)
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Lifestyle market segmentation
Cahill, Dennis J.
-
2006
Persistent link: https://www.econbiz.de/10004870866
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2
Lifestyle market segmentation
Cahill, Dennis J.
-
2006
Persistent link: https://www.econbiz.de/10003212033
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3
Market mavenism and consumer self-confidence
Clark, Ronald A.
;
Goldsmith, Ronald E.
;
Goldsmith, …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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4
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
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