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Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art - In: Journal of strategic marketing 22 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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Segmenting technology markets: applying the nested approach
Weinstein, Art - In: Marketing intelligence & planning 29 (2011) 7, pp. 672-686
Persistent link: https://www.econbiz.de/10009384737
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Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior
Weinstein, Art - 1994 - Rev. ed.
Persistent link: https://www.econbiz.de/10004185630
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Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004799786
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Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art - 2004 - 3rd ed.
Persistent link: https://www.econbiz.de/10013531630
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Business psychographics revisited : from segmentation theory to successful marketing practice
Barry, James; Weinstein, Art - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 315-340
Persistent link: https://www.econbiz.de/10003838546
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451