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Monitoring segmented markets : relational and transactional perspectives
Clarke, Ann Højbjerg; Freytag, Per V. - In: Business-to-business marketing management : strategies, …, (pp. 89-118). 2012
Persistent link: https://www.econbiz.de/10009532787
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Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg; Freytag, Per V. - In: The journal of business & industrial marketing 38 (2023) 4, pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
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Bridging industrial segmentation theory and practice
Clarke, Ann Højbjerg - In: Journal of business-to-business marketing 16 (2009) 4, pp. 343-373
Persistent link: https://www.econbiz.de/10003946551