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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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Tourist segments for new facilities in national park areas : profiling tourists in Norway based on psychographics and demographics
Veisten, Knut; Haukeland, Jan Vidar; Baardsen, Sjur; … - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 486-510
Persistent link: https://www.econbiz.de/10011349980
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Market segmentation of airline cargo transport
Chao, Ching-cheng; Lirn, Tai-cherng; Shang, Kuo Chung - In: The service industries journal 33 (2013) 15/16, pp. 1672-1685
Persistent link: https://www.econbiz.de/10010229397
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An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.; Ghose, Sanjoy - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
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Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
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Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan-southern China trade lane
Wen, Chieh-Hua; Lin, Wei-Wei - In: Maritime policy and management : MPM 43 (2016) 3/4, pp. 420-435
Persistent link: https://www.econbiz.de/10011491301
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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267