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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
83,449
Konsumentenverhalten
80,322
Theorie
10,140
Theory
10,097
Relationship marketing
9,264
Beziehungsmarketing
9,199
Brand management
7,786
Markenführung
7,720
Brand image
6,798
Markenimage
6,733
Customer satisfaction
5,795
Online retailing
5,708
Online-Handel
5,708
Kundenzufriedenheit
5,580
USA
5,074
Social Web
4,897
Social web
4,897
United States
4,839
Einzelhandel
4,659
Retail trade
4,628
Online-Marketing
4,619
Internet marketing
4,618
Service quality
4,504
Dienstleistungsqualität
4,432
Brand
4,408
Deutschland
4,407
Markenartikel
4,386
Germany
4,167
Electronic Commerce
3,711
Werbewirkung
3,645
Advertising effects
3,622
E-commerce
3,604
Market segmentation
3,598
Verbraucherverhalten
3,588
Experiment
3,405
Emotion
3,252
Advertising
3,104
Werbung
2,995
Pricing strategy
2,957
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Undetermined
709
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674
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Article
1,869
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1,344
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2
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1,573
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355
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275
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226
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170
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57
Case study
48
Fallstudie
48
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45
Bibliography included
45
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
23
Collection of articles written by one author
23
Sammlung
23
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17
Konferenzbeitrag
17
Lehrbuch
14
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11
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10
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7
Handbuch
7
Bibliographie
5
Mehrbändiges Werk
5
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5
Bibliografie
4
Mikroform
4
Market information
3
Marktinformation
3
Ratgeber
3
Systematic review
3
Übersichtsarbeit
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Accompanied by computer file
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Amtsdruckschrift
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English
2,609
German
564
Undetermined
30
French
5
Italian
3
Russian
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Spanish
3
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2
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Author
All
Dolnicar, Sara
27
Dibb, Sally
14
Leisch, Friedrich
12
Occhino, Filippo
12
Pepels, Werner
12
Rundle-Thiele, Sharyn
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
McDonald, Malcolm
10
Bergemann, Dirk
9
Kesting, Tobias
9
Rennhak, Carsten
9
Rogers, John H.
9
Simkin, Lyndon
9
Tkaczynski, Aaron
9
Ammann, Paul
8
Bauer, Erich
8
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Cespa, Giovanni
8
Dunbar, Ian
8
Grün, Bettina
8
Nijkamp, Peter
8
Schertler, Walter
8
Spann, Martin
8
Wedel, Michel
8
Weill, Pierre-Olivier
8
DeSarbo, Wayne S.
7
Freter, Hermann
7
Morris, Stephen
7
Weinstein, Art
7
Bartolini, Leonardo
6
Bekaert, Geert
6
Chawla, Deepak
6
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National Bureau of Economic Research
24
Rutgers University / Department of Economics
6
Centre for Social and Economic Research on the Global Environment
4
Springer Fachmedien Wiesbaden
3
Center for Economic Research <Tilburg>
2
De Gruyter Oldenbourg
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
Munich Business School
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
Universität <München> / Fakultät für Betriebswirtschaft
2
World Tourism Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bank of England / Economics Division
1
Books on Demand GmbH <Norderstedt>
1
Bucerius Law School
1
Center for Operations Research and Econometrics <Louvain-la-Neuve>
1
Center for Urban & Real Estate Management <Zürich>
1
Centre for International Economic Studies
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
City University / Centre for the Study of Financial Institutions
1
Committee on Merchant Marine and Fisheries, House of Representatives
1
Deloitte LLP
1
Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Federal Reserve Bank of New York
1
Federal Reserve System / Board of Governors
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS
1
Företagsekonomiska Institutionen <Turku>
1
Geographische Gesellschaft <Trier>
1
IGI Global
1
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Published in...
All
Journal of retailing and consumer services
31
NBER working paper series
24
SpringerLink / Bücher
24
Tourism management : research, policies, practice
24
Europäische Hochschulschriften / 5
20
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
International journal of hospitality management
13
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of financial economics
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
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Source
All
ECONIS (ZBW)
3,059
USB Cologne (EcoSocSci)
130
USB Cologne (business full texts)
18
EconStor
6
BASE
2
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1
Unpacking nontarget majority consumers' responses to modest
fashion
: how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
2
Trend-chasing versus minimalism : selling fewer, better products to
fashion
-sensitive customers
Jalili, Monire
;
Pangburn, Michael S
;
Yazdani, Alireza
- In:
Production and operations management : the flagship …
33
(
2024
)
4
,
pp. 922-942
Persistent link: https://www.econbiz.de/10014576915
Saved in:
3
Fashion
clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
4
Omnichannel shopper segmentation in the
fashion
industry
Mosquera, Ana
;
Juaneda Ayensa, Emma
;
Olarte Pascual, …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
5
,
pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
Saved in:
5
Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
Saved in:
6
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
7
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
8
The role of fashionability in second-hand shopping motivations
Ferraro, Carla
;
Sands, Sean
;
Brace-Govan, Jan
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 262-268
Persistent link: https://www.econbiz.de/10011556678
Saved in:
9
Segmenting the teen girl apparel market : differences in
fashion
involvement, materialism and social responsibility
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
; …
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
Saved in:
10
Using values and shopping styles to identify
fashion
apparel segments
Sarabia-Sanchez, Francisco J.
;
De Juan Vigaray, Maria D.
; …
- In:
International journal of retail & distribution management
40
(
2012
)
3
,
pp. 180-199
Persistent link: https://www.econbiz.de/10009519719
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