Showing 1 - 3 of 3
Persistent link: https://www.econbiz.de/10011524617
Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user) wine...
Persistent link: https://www.econbiz.de/10011868056
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
Persistent link: https://www.econbiz.de/10011868456