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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
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An examination of attributes affecting consumers' perceptions of e-tailer quality
Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283
Persistent link: https://www.econbiz.de/10010248373
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Spa market segmentation according to customer preference
Denizci Guillet, Basak; Kucukusta, Deniz - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 418-434
Persistent link: https://www.econbiz.de/10011459877
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Traveler centric airline offer design and optimization
Boudia, Mourad; Mohamed, Suraj; Bondoux, Nicolas; … - In: Journal of revenue and pricing management 20 (2021) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012659734
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Empirical analysis of consumer willingness to pay for smart phone attributes in multi-countries
Kim, Jong Seok - In: International journal of innovation management 21 (2017) 2, pp. 1750016-1-37
Persistent link: https://www.econbiz.de/10011672087
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Wang, Chih-hsuan - In: International journal of production research 53 (2015) 8, pp. 2427-2438
Persistent link: https://www.econbiz.de/10010514527
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Consumer preferences for peach attributes : market segmentation analysis and implications for new marketing strategies
Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and resource economics review : ARER 42 (2013) 3, pp. 518-541
Persistent link: https://www.econbiz.de/10010251330
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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak; Guo, Yuanyuan; Law, Chun Hung … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 835-851
Persistent link: https://www.econbiz.de/10011409704