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Measuring advertising effectiveness
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1963
Persistent link: https://www.econbiz.de/10000674678
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The spenders
Britt, Steuart Henderson - 1960
Persistent link: https://www.econbiz.de/10001945591
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Contemporary American marketing : Readings on the changing market structure
Boyd, Harper W. (contributor);  … - 1962 - Revised edition
Persistent link: https://www.econbiz.de/10003097445
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Contemporary American marketing : readings on the changing market structure
Clewett, Richard M; Westfall, Ralph - 1957
Persistent link: https://www.econbiz.de/10003039049