Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective,...

1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...

Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in...