Narrow search
Showing 1 - 10 of 24,382
Cover Image
Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
Cover Image
Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub; Drozdowski, Maciej - In: European journal of operational research : EJOR 226 (2013) 3, pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
Cover Image
Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …
Persistent link: https://www.econbiz.de/10014557765
Cover Image
A MILP approach to the optimization of banner display strategy to tackle banner blindness
Zouharová, Martina; Zouhar, Jan; Smutný, Zdeněk - In: Central European journal of operations research : CEJOR … 24 (2016) 2, pp. 473-488
Persistent link: https://www.econbiz.de/10011666153
Cover Image
Providing consistent opinions from online reviews : a heuristic stepwise optimization approach
Zhang, Zunqiang; Chen, George Guo-Qiang; Zhang, Jin; … - In: INFORMS journal on computing : JOC 28 (2016) 2, pp. 236-250
Persistent link: https://www.econbiz.de/10011489277
Cover Image
Online ad assignment with free disposal
Feldman, Jon; Korula, Nitish; Mirrokni, Vahab; … - In: Internet and network economics : 5th international …, (pp. 374-385). 2009
Persistent link: https://www.econbiz.de/10003928364
Cover Image
Online optimization : probabilistic analysis and algorithm engineering
Hiller, Benjamin - In: Operations research proceedings 2010 : selected papers …, (pp. 647-652). 2011
Persistent link: https://www.econbiz.de/10009298118
Cover Image
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.; Pál, Martin; Svitkina, Zoya - In: Internet and network economics : third international …, (pp. 131-142). 2007
Persistent link: https://www.econbiz.de/10003648646
Cover Image
Computing optimal bundles for sponsored search
Ghosh, Arpita; Nazerzadeh, Hamid; Sundararajan, Mukund - In: Internet and network economics : third international …, (pp. 576-583). 2007
Persistent link: https://www.econbiz.de/10003649786
Cover Image
Maximizing sequence-submodular functions and its application to online advertising
Alaei, Saeed; Makhdoumi, Ali; Malekian, Azarakhsh - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6030-6054
Persistent link: https://www.econbiz.de/10012665715