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Journal of transnational management : the official journal of the International Management Development Association
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Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
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Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
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Studies on customer-based corporate reputation scales : some application guidelines for emerging marktes
Terblanche, Nic S.
- In:
Journal of transnational management : the official …
20
(
2015
)
4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011436903
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