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Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Measuring customer lifetime value : models and analysis
Singh, Siddharth S.
;
Jain, Dipak
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2013
Persistent link: https://www.econbiz.de/10010235008
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Channel pass-through of trade promotions
Nijs, Vincent
;
Misra, Kanishka
;
Anderson, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10003967733
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