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Emotionen online messen
Egner, Steffen; Agüeras-Netz, Joachim - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 1, pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
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An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.; Malthouse, Edward C.; Schaedel, Ute - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
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Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu; Donthu, Naveen; Yaveroglu, Idil - In: Journal of business research : JBR 60 (2007) 4, pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
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An empirical comparison of dissimilarity measures for recommender systems
Kagie, Martijn (contributor); Wezel, Michiel van (contributor) - 2009
Persistent link: https://www.econbiz.de/10008664829
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Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.; Mane, Sherrill; Laszlo, Joe - In: Journal of advertising research 50 (2010) 4, pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.; Pavlou, Paul A. - In: Internet advertising : theory and research, (pp. 225-257). 2007
Persistent link: https://www.econbiz.de/10003530851
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Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate; Brettel, Malte - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
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Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar; Das, Enny; Duiven, Rolien; Batenburg, Anika - In: Cutting edge international research, (pp. 199-213). 2010
Persistent link: https://www.econbiz.de/10003985184
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Can internet ads serve as an indicator of homeownership rates?
Cholodilin, Konstantin Arkadʹevič; Mense, Andreas - 2011
In this paper, we propose an indicator of the homeownership rate based on Internet ads offering the housing for rent and sale. We constructed the HOR estimate using the number of ads in four different markets (flats for rent, flats for sale, houses for rent, and houses for sale). Our HOR...
Persistent link: https://www.econbiz.de/10009579621
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Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn - In: Online Targeting und Controlling : Grundlagen - …, (pp. 169-184). 2011
Persistent link: https://www.econbiz.de/10009156056