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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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Measuring advertising's effect on mental availability
Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
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Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni - In: Journal of targeting, measurement and analysis for marketing 15 (2006) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
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Comparing methods of measuring brand personality traits
Romaniuk, Jenni - In: Journal of marketing theory and practice 16 (2008) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
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"Distortion" in retrospective measures of word of mouth
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Hand, Chris - In: International journal of market research : JMRS ; the … 55 (2013) 4, pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
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Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 24 (2016) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
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Can brand users really remember advertising more than nonusers?
Vaughan, Kelly; Bearl, Virginia; Romaniuk, Jenni - In: Journal of advertising research 56 (2016) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10011595690