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Rojas-Méndez, José I.
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Corporate reputation review : an international journal
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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ECONIS (ZBW)
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A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José
;
Davies, Gary
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
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2
Measuring and positioning nation brands : a comparative brand personality approach
Rojas-Méndez, José I.
;
Papadopulos, Nicolas
;
Murphy, …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10009741994
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3
Chilean wine producer market orientation : comparing MKTOR versus MARKOR
Rojas-Méndez, José I.
;
Rod, Michel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10009743711
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