A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Year of publication: |
2024
|
---|---|
Authors: | Rojas-Méndez, José ; Davies, Gary |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 2, p. 329-345
|
Subject: | Best friends measure | Consumer xenocentrism | Counterfeit products | Marlowe-Crowne social desirability measure | Social desirability bias | Messung | Measurement | Systematischer Fehler | Bias | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
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