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Measuring the Digital Economy : A New Perspective
2014
The growing role of the digital economy in daily life has heightened demand for new data and measurement tools … areas of policy interest. The key objectives of this publication are to highlight measurement gaps and propose actions to … advance the measurement agenda. …
Persistent link: https://www.econbiz.de/10012448984
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Measuring the digital economy : a new perspective
2014
A measurement agenda for the digital economy -- The digital economy today -- Investing in smart infrastructure …
Persistent link: https://www.econbiz.de/10010465926
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Measuring the "free" digital economy within the GDP and productivity accounts
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017
Persistent link: https://www.econbiz.de/10011787398
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Measuring the "free" digital economy within the GDP and productivity accounts
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017
Persistent link: https://www.econbiz.de/10011792227
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C. - In: Marketing science 41 (2022) 5, pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
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Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin; Bene, Ágnes; Hidegkuti, István - In: International journal of consumer studies 41 (2017) 6, pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
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How to measure persuasion knowledge
Ham, Chang-Dae; Nelson, Michelle R.; Dasgupta, Susmita - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising and competition : theory, measurement, fact
Ferguson, James Milton - 1974
Persistent link: https://www.econbiz.de/10000024488