Measuring online marketing success of museums through social media and mobile technologies represents a challenge for … media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the … paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including …

surveys with standardised closed-question items. This article criticises the existing survey instruments, especially those … that are used within the International Social Survey Programme, in a novel approach with focus group data from Germany. The … measures is questionable. Finally, the article concludes by suggesting some survey instruments that alleviate these measurement …

illustrate potential measurement problems with examples from various surveys. We take advantage of a detailed household survey … high sensitivity in annualized data. We provide recommendations on how to improve the survey questionnaires for more …

of this definition to respondents from the 23 countries which participated in the European Social Survey (Round 3 …