Measuring museum service quality in relationship to visitor membership : the case of a children's museum
Jill K. Maher; John Clark; Darlene Gambill Motley
| Year of publication: |
2011
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|---|---|
| Authors: | Maher, Jill K. ; Clark, John ; Motley, Darlene Gambill |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 13.2010/11, 2, p. 29-42
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| Subject: | Museum | Dienstleistungsqualität | Service quality | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Kinder | Children | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in franz. und span. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008856924