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Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S. - In: Management and innovation in the media industry, (pp. 131-150). 2008
Persistent link: https://www.econbiz.de/10003791273
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[Rezension von: Acheson, Keith ..., Much ado about culture. North American trade disputes]
Wildman, Steven S. - In: Journal of economic literature 39 (2001) 3, pp. 938-940
Persistent link: https://www.econbiz.de/10001611917
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Media and multimedia : the challenge for policy an economic analysis
Wildman, Steven S. - In: Information economics and policy : IEP 10 (1998) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10001240906
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Repositioning the journal of media economics : a brief note from the editors
Bauer, Johannes M.; Lacy, Stephen; Wildman, Steven S. - In: The journal of media economics 19 (2006) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10003283939
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Economics of trade in media products
Wildman, Steven S.; Lee, Sang Yup - In: Handbook on the economics of the media, (pp. 53-79). 2015
Persistent link: https://www.econbiz.de/10011339828
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Explaining prices paid for television ad time : the purchasing profile model
Fu, W. Wayne; Li, Hairong; Wildman, Steven S. - In: The media industries and their markets : quantitative …, (pp. 171-194). 2010
Persistent link: https://www.econbiz.de/10008772854