Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Media usage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Moderating influences on inter...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media usage
Internet marketing
20
Online-Marketing
20
Advertising
16
Werbung
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
13
Social Web
13
Social web
13
Werbewirkung
13
Brand management
7
Markenführung
7
Netherlands
6
Niederlande
6
Advertising media
4
Brand
4
Brand image
4
Creativity
4
Experiment
4
Interactive media
4
Interaktive Medien
4
Kreativität
4
Markenartikel
4
Markenimage
4
Multimedia
4
Social media
4
Viral marketing
4
Virales Marketing
4
Werbeträger
4
Data protection
3
Datenschutz
3
Mediennutzung
3
Personalization
3
Automated content analysis
2
Branded apps
2
Communication media
2
Kommunikationsmedien
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Segijn, Claire M.
3
Smit, Edith G.
3
Voorveld, Hilde
3
Vandeberg, Lisa
2
Giessen, Wendalin van de
1
Pennekamp, Sjoerd F.
1
Wottrich, Verena M.
1
more ...
less ...
Published in...
All
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
2
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
3
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
