The underlying mechanism of multiscreen effects
Year of publication: |
October-December 2016
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Authors: | Segijn, Claire M. ; Voorveld, Hilde ; Smit, Edith G. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 4, p. 391-402
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Subject: | Multimedia | Mediennutzung | Media usage | Werbewirkung | Advertising effects | Experiment |
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