Rahman, Muhammad Khalilur; Zailani, Suhaiza; Musa, Ghazali - In: Journal of Islamic Marketing 8 (2017) 4, pp. 514-532
Purpose Emerging interest in medical tourism products offers a lucrative market and opens doors for Malaysia in positioning itself as a Muslim-preferred halal medical care center point. In spite of the tremendous capability of this industry, the Muslim-friendly medical tourism practice is...