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~subject:"Mehrsprachigkeit"
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Mehrsprachigkeit
Werbung
13,890
Advertising
11,363
Sprache
4,620
Language
4,153
Werbewirkung
3,922
Advertising effects
3,859
Consumer behaviour
3,254
Konsumentenverhalten
3,146
Internet marketing
1,886
Online-Marketing
1,884
Theorie
1,735
Theory
1,690
advertising
1,409
USA
1,212
Deutschland
1,153
Marketing
1,019
United States
1,019
Brand management
874
Markenführung
854
Kommunikation
737
Marketingmanagement
678
Germany
674
Marketing management
664
Social Web
650
Social web
649
Communication
621
Multilingualism
594
Brand image
533
Markenimage
533
Linguistik
506
language
500
Markenartikel
480
Migranten
480
Linguistics
475
Großbritannien
474
Pricing strategy
472
Preismanagement
471
Migrants
446
United Kingdom
421
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Online availability
All
Free
266
Undetermined
180
Type of publication
All
Book / Working Paper
346
Article
276
Type of publication (narrower categories)
All
Article in journal
248
Aufsatz in Zeitschrift
248
Working Paper
131
Arbeitspapier
119
Graue Literatur
119
Non-commercial literature
119
Aufsatz im Buch
20
Book section
20
Conference paper
10
Konferenzbeitrag
10
Aufsatzsammlung
6
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Elektronischer Datenträger
3
Konferenzschrift
3
Bibliographie
2
Thesis
2
Amtsdruckschrift
1
Case study
1
Fallstudie
1
Festschrift
1
Government document
1
Mehrsprachiges Wörterbuch
1
Wörterbuch
1
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Language
All
English
602
German
13
Undetermined
5
French
2
Author
All
Danzer, Alexander M.
21
Weber, Shlomo
20
Ginsburgh, Victor
17
Chiswick, Barry R.
12
Di Paolo, Antonio
10
Piopiunik, Marc
10
Gazzola, Michele
9
Isphording, Ingo Eduard
9
Wickström, Bengt-Arne
9
Yaman, Firat
8
Budría, Santiago
7
Feuerbaum, Carsten
7
Woessmann, Ludger
7
Aldashev, Alisher
6
Caminal, Ramón
6
Miller, Paul W.
6
Piekkari, Rebecca
6
Swedberg, Pablo
6
Übelmesser, Silke
6
Cappellari, Lorenzo
5
Gaibrois, Claudine
5
Grenier, Gilles
5
Mavisakalyan, Astghik
5
Moreno-Ternero, Juan D.
5
Angerer, Silvia
4
Barner-Rasmussen, Wilhelm
4
Foged, Mette
4
Glätzle-Rützler, Daniela
4
Hauschildt, Jürgen
4
Heidland, Tobias
4
Huber, Matthias
4
Höckel, Lisa Sofie
4
Jeon, Doh-Shin
4
Jullien, Bruno
4
Klimenko, Mikhail M.
4
Lergetporer, Philipp
4
Luna, David
4
Otten, Sebastian
4
Steyaert, Chris
4
Sutter, Matthias
4
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Institution
All
IGI Global
6
Die Sprache von Forschung und Lehre. Lenkung durch Konzepte der Ökonomie <Veranstaltung> <2018, Tutzing>
2
Kanada / Department of Canadian Heritage
2
Library of Congress
2
American Bankers Assciation
1
Bund Schweizer Werbeagenturen
1
CESifo GmbH
1
Carnegie Library of Pittsburgh
1
Centre d'Etudes du Commerce
1
Economic Council of Canada
1
Edward Elgar Publishing
1
Europäische Kommission / Generaldirektion Presse und Kommunikation
1
Information Resources Management Association
1
KTCA-TV (Television station : Saint Paul, Minn.)
1
Kanada / Statistics Canada
1
Many-sided language / (Television program)
1
National Bureau of Economic Research
1
OECD
1
United Nationas Centre for Regional Development
1
University of Minnesota / Graduate School
1
Universität Osnabrück / Institut für Migrationsforschung und Interkulturelle Studien
1
World Congress of Sociology <9, 1978, Uppsala>
1
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Published in...
All
Discussion paper series / IZA
31
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
IZA Discussion Paper
11
CESifo working papers
8
Empirica : journal of european economics
7
IZA Discussion Papers
7
IZA world of labor : evidence-based policy making
7
Journal of business research : JBR
7
Advances in educational technologies and instructional design (AETID) book series
6
Higher School of Economics Research Paper
6
International journal of cross cultural management : CCM
6
Discussion paper / Centre for Economic Policy Research
5
European journal of international management : EJIM
5
Labour economics : official journal of the European Association of Labour Economists
5
Prizren social science journal
5
CESifo Working Paper Series
4
Discussion papers / CEPR
4
ECARES working paper
4
European economic review : EER
4
Journal of development economics
4
Journal of economic behavior & organization : JEBO
4
Journal of world business : JWB
4
AICEI proceedings
3
Advances in linguistics and communication studies (ALCS) book series
3
Canadian public policy : a journal for the discussion of social and economic policy in Canada
3
Discussion paper series
3
Economics of education review
3
European research studies
3
GLO discussion paper
3
International business review
3
International business review : the official journal of the European International Business Academy
3
International journal of cross cultural management
3
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
The international journal of human resource management
3
Working paper
3
AKI-Forschungsbilanz
2
Applied economics letters
2
Bridging linguistics and economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
605
EconStor
12
USB Cologne (EcoSocSci)
5
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1
Linguistic repertoires and semiotic resources in interaction : a Finnish manager as a mediator in a multilingual meeting
Virkkula-Räisänen, Tiina
- In:
Journal of business communication : JBC
47
(
2010
)
4
,
pp. 505-531
Persistent link: https://www.econbiz.de/10008666388
Saved in:
2
Brand linguistics : a theory-driven framework for the study of
language
in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
3
Language
and
advertising
effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
4
Does
language
matter when
advertising
to Africa's multilingual audience? : an ELM study of audience
language
preference and responses
Yeboah-Banin, Abena A.
- In:
Journal of African business
24
(
2023
)
4
,
pp. 632-648
Persistent link: https://www.econbiz.de/10014372896
Saved in:
5
The other meaning of fluency : content accessibility and
language
in
advertising
to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
6
"Emotionalʺ versus"emotioneelʺ:
advertising
language
and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
7
How Hispanic bilinguals' cultural stereotypes shape
advertising
persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
8
Advertising
in a foreign
language
or the consumers' native
language
?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
9
Is dual
language
marketing socially responsible?
Glassman, Myron
;
Glassman, Aaron
- In:
Business horizons
60
(
2017
)
4
,
pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
Saved in:
10
Language
and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
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