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~subject:"Mehrsprachigkeit"
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Mehrsprachigkeit
Beziehungsmarketing
14
Customer satisfaction
14
Kundenzufriedenheit
14
Relationship marketing
14
Consumer behaviour
13
Dienstleistungsqualität
13
Service quality
13
Konsumentenverhalten
12
Beschwerdemanagement
10
Complaint management
10
Customer service
9
Kundenservice
9
Advertising effects
8
Language
8
Werbewirkung
8
Communication
5
Emotion
5
Kommunikation
5
Sprache
5
Customer integration
4
Kundenintegration
4
Multilingualism
4
Product placement
4
Service recovery
4
Brand management
3
Markenführung
3
Meta-Analyse
3
Meta-analysis
3
Product Placement
3
Service failure
3
Value creation
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Advertising planning
2
Belgium
2
Betriebliche Wertschöpfung
2
Brand
2
Brand name placement
2
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English
3
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Holmqvist, Jonas
3
Van Vaerenbergh, Yves
3
Grönroos, Christian
1
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European journal of marketing : EJM
1
Journal of business research : JBR
1
Management decision : MD
1
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ECONIS (ZBW)
3
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1
Examining the relationship between language divergence and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
Saved in:
2
Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
Saved in:
3
Speak my language if you want my money : service language's influence on consumer tipping behavior
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1276-1292
Persistent link: https://www.econbiz.de/10009787169
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