Speak my language if you want my money : service language's influence on consumer tipping behavior
Year of publication: |
2013
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Authors: | Van Vaerenbergh, Yves ; Holmqvist, Jonas |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1276-1292
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Subject: | Konsumentenverhalten | Consumer behaviour | Trinkgeld | Tipping behaviour | Dienstleistungsqualität | Service quality | Mehrsprachigkeit | Multilingualism | Belgien | Belgium | Finnland | Finland |
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