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Integration of RFID and business analytics for trade show exhibitors

Chongwatpol, Jongsawas - In: European journal of operational research : EJOR 244 (2015) 2, pp. 662-673

Persistent link: https://www.econbiz.de/10010531881

Study on the exhibition performance and efficiency of exhibitors in overseas trade show : company characteristics and exhibition participation

Lee, Hee Yeon; Park, Chang Won; Kim, Bong-Seok - In: Global business and finance review 26 (2021) 2, pp. 49-66

overseas exhibition support policies. Data envelopment analysis was used as a research method for analyzing the efficiency of … efficiency of exhibition performance according to the characteristics of exhibitors. However, performance in terms of the …/implications: This study is significant in that it measured the efficiency of exhibition performance compared with the input of …

Persistent link: https://www.econbiz.de/10012695810

The influence of trade show selection criteria on re-participation intention of exhibitors

Chun, Chang-Suk - In: Journal of international trade & commerce 12 (2016) 1, pp. 65-75

Persistent link: https://www.econbiz.de/10011795384

Key survival factors in the exhibition industry

He, Huiwen; Lin, Zhibin; Li, Hui - In: International journal of hospitality management 89 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012293755

Human-exhibition interaction (HEI) in designing exhibitions : a systematic literature review

Wang, Nan; Xia, Liang - In: International journal of hospitality management 77 (2019), pp. 292-302

Persistent link: https://www.econbiz.de/10011988557

A systematic review of the trade show marketing literature : 1980-2014

Tafesse, Wondwesen; Skallerud, Kåre - In: Industrial marketing management : the international … 63 (2017), pp. 18-30

Persistent link: https://www.econbiz.de/10011730068

Trade show visitors and key technological trends : from a literature review to a conceptual framework

Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 142-166

Persistent link: https://www.econbiz.de/10013538986

A three-component framework for trade show performance evaluation

Lin, Yeqiang; Jiang, Jeff; Kerstetter, Deborah - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 855-879

Persistent link: https://www.econbiz.de/10011917462

Inter-stakeholder collaboration in event management : a case study of Kerala Travel Mart

Menon, Shobha; Edward, Manoj; George, Babu P. - In: International journal of leisure and tourism marketing … 5 (2016/2017) 4, pp. 370-386

Persistent link: https://www.econbiz.de/10011862891

Exploring booth design as a determinant of trade show success

Bloch, Peter H.; Gopalakrishna, Srinath; Crecelius, … - In: Journal of business-to-business marketing 24 (2017) 4, pp. 237-256

Persistent link: https://www.econbiz.de/10011784954

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