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Messung
Measurement
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Marketingmanagement
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Schätzung
1,481
Innovation
1,457
Estimation
1,433
Online-Marketing
1,407
Unternehmenserfolg
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Einkommensverteilung
1,392
Firm performance
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Internet marketing
1,361
Income distribution
1,343
Return on investment
1,315
Strategisches Management
1,262
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Ravallion, Martin
92
Alkire, Sabina
88
Diewert, Walter E.
71
Klasen, Stephan
56
Silber, Jacques
54
Foster, James E.
53
Duclos, Jean-Yves
47
Heckman, James J.
46
Verme, Paolo
46
Feenstra, Robert C.
45
Jolliffe, Dean
44
Seth, Suman
44
Burkhauser, Richard V.
43
Cowell, Frank A.
40
Diebold, Francis X.
39
Dang, Hai-Anh H.
37
Deaton, Angus
34
Santos, Maria Emma
34
Ferreira, Francisco H. G.
30
Fox, Kevin J.
30
Kanbur, Ravi
30
Chen, Shaohua
29
De Weerdt, Joachim
29
Schneider, Friedrich
29
Betti, Gianni
28
Gibson, John K.
28
Wang, Ruodu
28
Beegle, Kathleen
27
Klenow, Peter J.
27
Arndt, Channing
26
Chakravarty, Satya R.
26
D'Ambrosio, Conchita
26
Decancq, Koen
26
Friedman, Jed
26
Mairesse, Jacques
26
Oswald, Andrew J.
26
Shapiro, Matthew D.
26
Aaberge, Rolf
25
Lanjouw, Peter
25
Sahn, David E.
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National Bureau of Economic Research
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World Bank
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Basel Committee on Banking Supervision
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Oxford Poverty & Human Development Initiative
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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World Bank Group
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Europäische Kommission / Gemeinsame Forschungsstelle
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World Trade Organization
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Conference on Research in Income and Wealth
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Jerome Levy Economics Institute
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Suntory-Toyota International Centre for Economics and Related Disciplines
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Friedrich-Schiller-Universität Jena
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Maxwell Graduate School of Citizenship and Public Affairs
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UNDP
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Verlag Dr. Kovač
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Österreichisches Institut für Wirtschaftsforschung
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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European University Institute / Department of Economics
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FAO
4
Harvard Institute for International Development
4
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NBER working paper series
334
Working paper / National Bureau of Economic Research, Inc.
317
NBER Working Paper
283
Discussion paper series / IZA
160
OECD Environment Statistics
141
Insurance / Mathematics & economics
124
Policy research working paper : WPS
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IZA Discussion Paper
111
Working paper
89
Working paper / Oxford Poverty & Human Development Initiative
86
World Bank E-Library Archive
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World Bank Policy Research Working Paper
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SpringerLink / Bücher
77
Economics letters
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Journal of economic inequality
75
European journal of operational research : EJOR
73
Journal of business research : JBR
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Discussion paper / Centre for Economic Policy Research
72
Working paper series
70
Applied economics
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The review of income and wealth : journal of the International Association for Research in Income and Wealth
65
Working paper / World Institute for Development Economics Research
64
Discussion paper / Tinbergen Institute
62
Applied economics letters
61
CESifo working papers
61
International journal of selection and assessment
59
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
58
Discussion paper
57
The American economic review
54
IZA Discussion Papers
51
Social choice and welfare
46
IMF working papers
45
Europäische Hochschulschriften / 5
43
Journal of banking & finance
43
Discussion papers / CEPR
41
Journal of productivity analysis
40
Finance and economics discussion series
39
Finance and stochastics
39
Tourism management : research, policies, practice
38
World economics : a journal of current economic analysis and policy
37
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ECONIS (ZBW)
21,565
EconStor
462
USB Cologne (EcoSocSci)
419
USB Cologne (business full texts)
30
RePEc
17
OLC EcoSci
5
BASE
2
ArchiDok
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1
Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
Saved in:
2
Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin
-
2008
Persistent link: https://www.econbiz.de/10003659973
Saved in:
3
Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515474
Saved in:
4
Marketing Calculator : Measuring and Managing Return on Marketing Investment
Powell, Guy R.
-
2012
industry and marketing challenge. It demystifies how marketers can significantly improve their
measurement
and management … the key issues surrounding the
measurement
of marketing effectiveness. More than that however, is how each of the concepts …
Persistent link: https://www.econbiz.de/10011827645
Saved in:
5
Customer reference marketing : conceptualization,
measurement
and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
6
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
7
Measuring the return on investment of technology
Kanter, Beth
- In:
Managing technology to meet your mission : a strategic …
,
(pp. 53-77)
.
2009
Persistent link: https://www.econbiz.de/10003916760
Saved in:
8
The green scorecard : measuring the return on investment in sustainability initiatives
Phillips, Patricia Pulliam
-
2011
Persistent link: https://www.econbiz.de/10008746825
Saved in:
9
ROI in action casebook
Phillips, Patricia Pulliam
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003605107
Saved in:
10
Measuring ROI in effective meeting skills : a telecommunications equipment manufacturer
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 1-40)
.
2008
Persistent link: https://www.econbiz.de/10003691643
Saved in:
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