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Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods

Helm, Roland; Huber, Frank; Sattler, Henrik; Steiner, … - 2008

Persistent link: https://www.econbiz.de/10003716931

Measuring the credibility of product-preannouncements with conjoint analysis

Sattler, Henrik; Schirm, Karsten - In: Conjoint measurement : methods and applications ; with …, (pp. 97-122). 2003

Persistent link: https://www.econbiz.de/10001997607

A comparison of conjoint measurement with self-explicated approaches

Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications ; with …, (pp. 147-159). 2003

Persistent link: https://www.econbiz.de/10001997723

Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme

Farsky, Mario; Sattler, Henrik - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 2, pp. 52-55

Persistent link: https://www.econbiz.de/10003502733

Brand-country image (BCI) fit : a new metric to evaluate international branding strategies

Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659921

Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks

Schnittka, Oliver; Sattler, Henrik; Zenker, Sebastian - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 265-274

Persistent link: https://www.econbiz.de/10009613718

A comparison of conjoint measurement with self-explicated approaches

Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 2001

Persistent link: https://www.econbiz.de/10001690255

Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity

Farsky, Mario; Schnittka, Oliver; Sattler, Henrik; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 231-240

Persistent link: https://www.econbiz.de/10011675165

Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften

Sattler, Henrik; Nitschke, Thomas - 2001

Persistent link: https://www.econbiz.de/10004663197

Advanced Brand Concept Maps : A New Approach for Evaluating the Favorability of Brand Association Networks

Schnittka, Oliver; Sattler, Henrik; Zenker, Sebastian - 2012

John, Loken, Kim, and Monga (2006) have introduced brand concept maps (BCM) as a powerful approach to measure brand image according to the structure of the underlying brand association networks and reveal the strength and uniqueness of brand associations. Interestingly, BCM as well as other...

Persistent link: https://www.econbiz.de/10014170311