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Journal of marketing research : JMR
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Neue Aspekte des Dienstleistungsmarketing : Konzepte für Forschung und Praxis ; [aus den Beiträgen zum 7. Workshop Dienstleistungsmarketing in Bayreuth ... 1999]
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ECONIS (ZBW)
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Prozessorientiertes Management von Kundenzufriedenheit
Thelen, Eva M.
;
Koll, Oliver
;
Mühlbacher, Hans
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 299-317)
.
2009
Persistent link: https://www.econbiz.de/10003786717
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2
Prozessorientierte Messung von Kundenzufriedenheit in hochintegrativen Geschäftsbeziehungen
Thelen, Eva M.
;
Koll, Oliver
;
Mühlbacher, Hans
- In:
Neue Aspekte des Dienstleistungsmarketing : Konzepte …
,
(pp. 155-172)
.
2000
Persistent link: https://www.econbiz.de/10001562789
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3
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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4
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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