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Undervalued or overvalued customers: capturing total customer engagement value

Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310

Persistent link: https://www.econbiz.de/10008652115

Profitable customer engagement : concepts, metrics, and strategies

Kumar, V. - 2013

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...

Persistent link: https://www.econbiz.de/10014007358

Improving customer profit predictions with customer mindset metrics through multiple overimputation

Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794

Persistent link: https://www.econbiz.de/10012107317

Introduction : is customer satisfaction (ir)relevant as a metric

Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109

Persistent link: https://www.econbiz.de/10011591208

Customer lifetime value : the path ot profitability

Kumar, V. - 2008

Persistent link: https://www.econbiz.de/10004951145

Expanding the role of marketing : from customer equity to market capitalization

Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72

Persistent link: https://www.econbiz.de/10003793932

Der Wert der Mundpropaganda

Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-66

Persistent link: https://www.econbiz.de/10003621371

How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge

Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard business review : HBR 85 (2007) 10, pp. 139-146

Persistent link: https://www.econbiz.de/10003550617

Measuring and maximizing customer equity: a critical analysis

Kumar, V.; George, Morris - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10003507852

Customer lifetime value management : strategies to measure and maximize customer profitability

Kumar, V.; Rajan, Bharath - In: Handbook of marketing strategy, (pp. 107-134). 2012

Persistent link: https://www.econbiz.de/10009530867