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Messung
Bayesian estimation
1,314
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896
Brand image
721
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15
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Köster, Lars
4
Bentele, Günter
3
Buchele, Mark-Steffen
3
Hoepfner, Jörg
3
Liebert, Tobias
3
Wolters, Maik H.
3
Baalbaki, Sally
2
Bekmeier-Feuerhahn, Sigrid
2
Lee, Alvin
2
Pauwels-Delassus, Véronique
2
Zarantonello, Lia
2
Alagarsamy, Subburaj
1
Bank, Semra
1
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1
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1
Böger, Daniel
1
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1
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1
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1
Cho, Eunjoo
1
Choi, Kyuwan
1
Choi, Serin
1
Clément, Alexandre
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
DeSarbo, Wayne
1
Decker, Reinhold
1
Ding, Yu
1
Dutta, Kamani
1
Feldmann, Sandra
1
Fiore, Ann Marie
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Fischer, Stefan
1
Franck, Anja
1
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1
García, Jose Antonio Martínez
1
García, María Ruiz
1
Germann, Frank
1
Goldfarb, Avi
1
Guzman, Francisco
1
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1
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International journal of consumer studies
2
Quantitative marketing and economics : QME
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Decision
1
Economics letters
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Gabler Research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
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1
International journal of economics and business research : IJEBR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Jena economic research papers
1
Journal of fashion marketing and management
1
Kiel working paper
1
Marken- und Kommunikationscontrolling
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktorientierte Unternehmensführung
1
Measuring business excellence : the journal of organizational performance management
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
Public choice
1
Reihe: Marketing : MAR
1
Review of managerial science
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The Routledge companion to contemporary brand management
1
The marketing review
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
3
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Rethinking perceived service quality : an alternative to hierarchical and multidimensional models
García, Jose Antonio Martínez
;
Caro, Laura Martínez
- In:
Total quality management & business excellence : an …
21
(
2010
)
1/2
,
pp. 93-118
Persistent link: https://www.econbiz.de/10003957173
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2
Investigating brand preferences across social groups and consumption contexts
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 305-333
Persistent link: https://www.econbiz.de/10009619789
Saved in:
3
Gender and spatial disparity of multidimensional poverty in Iran
Mahoozi, Hosnieh
-
2015
Persistent link: https://www.econbiz.de/10011291293
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4
Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
-
1998
Persistent link: https://www.econbiz.de/10000662248
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5
Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2009
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003858812
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6
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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7
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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8
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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9
Brands and customers as drivers of firm value
Martin, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009708479
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10
Die Messung und Validierung des Wertschöpfungspotentials globaler Marken
Hornig, Tobias
-
2013
Persistent link: https://www.econbiz.de/10010356513
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