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Social return on investment analysis : measuring the impact of social investment

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Marketing Calculator : Measuring and Managing Return on Marketing Investment

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This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on...

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How companies can measure the success of their relationship marketing investments

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Developing an OD-intervention metric system with the use of applied theory-building methodology : a work/life-intervention example

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