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~subject:"Messung"
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Messung
Return on investment
1,311
Return on Investment
1,221
Fernsehwerbung
805
Television advertising
802
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
233
Theory
225
Konsumentenverhalten
166
Consumer behaviour
164
Werbung
159
Advertising
156
return on investment
150
Online-Marketing
135
Internet marketing
134
Deutschland
112
Germany
110
Capital income
103
Kapitaleinkommen
103
Schätzung
95
Estimation
93
Fernsehprogramm
91
Fernsehen
87
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
73
Performance measurement
68
Performance-Messung
68
Investition
65
Investment
64
Marketing
63
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9
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8
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Article
42
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26
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Aufsatz im Buch
24
Book section
24
Article in journal
17
Aufsatz in Zeitschrift
17
Case study
7
Fallstudie
7
Collection of articles of several authors
4
Guidebook
4
Ratgeber
4
Sammelwerk
4
Graue Literatur
2
Hochschulschrift
2
Mehrbändiges Werk
2
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2
Non-commercial literature
2
Thesis
2
Anthologie
1
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1
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1
Handbuch
1
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1
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English
62
German
6
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Phillips, Patricia Pulliam
9
Phillips, Jack J.
8
Schober, Christian
3
Then, Volker
3
Kehl, Konstantin
2
Rauscher, Olivia
2
Sauvé-Rodd, John
2
Schneider, Nadine C.
2
Andru, Peter
1
Annulis, Heather
1
Arikan, Akin
1
Asensio, Eva
1
Bartel, Ann
1
Birkjær, Michael
1
Botchkarev, Alexei
1
Brown, Jason
1
Burkett, Holly
1
Chhajed, Shubham
1
Conic, Ignace
1
Coumbe, Kelly
1
Dix, Steve
1
Dobariya, Kruship H.
1
Dorai-Raj, Sundar
1
Dugas, Sandra
1
Edwards, Lisa Ann
1
Egea, Emilio
1
Faune Hormazabal, Christian
1
Faylor, Nathan
1
Fitz-enz, Jac
1
Frischmann, Tanja
1
Gaudet, Cyndi
1
Gensler, Sonja
1
Gopalakrishna, Srinath
1
Grey, William
1
Gupta, Snigdha
1
Haigh, Peter
1
Hartman, Jennifer Janecek
1
Holloman, Christer
1
Houston, Mark
1
Hubbard, Edward E.
1
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Institution
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ROI Institute <Birmingham, Ala.>
2
Springer International Publishing
1
Published in...
All
ROI in action casebook
13
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Journal of advertising research
3
An essential knowledge resource
2
Gabler Edition Wissenschaft
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Pfeiffer essential resources for training and HR professionals
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on social entrepreneurship and solidarity economics
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Human resource development quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industrial relations : a journal of economy & society
1
International journal of advertising : the review of marketing communications
1
Journal of communication management : an international journal
1
Journal of financial services marketing : JFSM
1
Journal of investment management : JOIM
1
Journal of marketing
1
Managing technology to meet your mission : a strategic guide for nonprofit leaders
1
Marketing intelligence & planning
1
Marketing science
1
Measurement and evaluation series
1
Measuring ROI series
1
Palgrave Studies in Impact Finance
1
Palgrave studies in impact finance
1
Springer eBook Collection / Economics and Finance
1
SpringerLink / Bücher
1
Steuerung und Kontrolle in Nonprofit-Organisationen : 8. Colloquium der NPO-Forscher im deutschsprachigen Raum ; Johannes-Kepler-Universität Linz, 17. - 18. April 2008 ; eine Dokumentation
1
Supply chain management on demand : strategies, technologies, applications
1
The handbook of marketing research : uses, misuses, and future advances
1
The quarterly journal of economics
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
68
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1
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1
SROI - Social Return on Investment : Modellversuch zur Berechnung des gesellschaftlichen Mehrwertes
Reichelt, Daniel
-
2009
Persistent link: https://www.econbiz.de/10003806561
Saved in:
2
How companies can measure the success of their relationship marketing investments
Palmatier, Robert
;
Gopalakrishna, Srinath
;
Houston, Mark
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003854940
Saved in:
3
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
4
Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
Saved in:
5
Measuring the return on investment of technology
Kanter, Beth
- In:
Managing technology to meet your mission : a strategic …
,
(pp. 53-77)
.
2009
Persistent link: https://www.econbiz.de/10003916760
Saved in:
6
The green scorecard : measuring the return on investment in sustainability initiatives
Phillips, Patricia Pulliam
-
2011
Persistent link: https://www.econbiz.de/10008746825
Saved in:
7
ROI in action casebook
Phillips, Patricia Pulliam
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003605107
Saved in:
8
Measuring ROI in effective meeting skills : a telecommunications equipment manufacturer
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 1-40)
.
2008
Persistent link: https://www.econbiz.de/10003691643
Saved in:
9
Measuring ROI in business coaching : a global hotel chain
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 41-66)
.
2008
Persistent link: https://www.econbiz.de/10003691644
Saved in:
10
Measuring ROI in sales training : a pharmaceutical company
Stone, Ron Drew
- In:
ROI in action casebook
,
(pp. 67-102)
.
2008
Persistent link: https://www.econbiz.de/10003691645
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