Measuring online marketing success of museums through social media and mobile technologies represents a challenge for … media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the … paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including …

. In this paper, we explore the questions of what exactly is measured by the diverse survey-derived scales and experiments …. Inspired by criticism of the widespread trust question used in many surveys, we created a new, improved survey trust scale … that it correlates with trusting behaviour in the experiment. Both survey and experimental measure correlate with related …