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Messung
Consumer behaviour
38
Konsumentenverhalten
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Brand image
18
Brand management
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Markenführung
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Internet marketing
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Markenimage
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Online-Marketing
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Großbritannien
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Advertising
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Werbung
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B-to-B-Marketing
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Michaelidou, Nina
2
Stocchi, Lara
2
Banelis, Melissa
1
Cadogan, John W.
1
Christodoulides, George
1
Dall'Olmo Riley, Francesca
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Dawes, John
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Li, Ching Hsing
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International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
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2
Over-time variation in individual’s customer satisfaction scores
Dawes, John
;
Stocchi, Lara
;
Dall'Olmo Riley, Francesca
- In:
International journal of market research
62
(
2020
)
3
,
pp. 262-271
Persistent link: https://www.econbiz.de/10012231171
Saved in:
3
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
4
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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