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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Examining the role of internal communication and employee engagement in Cyprus-based medium-sized organisations in times of challenging strategic changes
Komodromos, Marcos - In: Journal for global business advancement : JGBA 13 (2020) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10012287073
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Does internal communication to generate trust always increase commitment? : a study at Micron Technology
Togna, Gianluca - In: Corporate communications : an international journal 19 (2014) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10010250519
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Attitudinal loyalty and trust in entrepreneurship : building new relationships
Prause, Gunnar; Mendez, Marcelo Mendez; Garcia-Agreda, … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 531-540
Persistent link: https://www.econbiz.de/10010247773
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Key drivers of services website loyalty
Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10010379358
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An explanatory study of predictive factors of customer retention with Cypriot retail banks
Georgiou, Maria; Daskou, Sofia; Siakalli, Michailina; … - In: International journal of economics and business … 27 (2024) 1, pp. 127-150
Persistent link: https://www.econbiz.de/10015063251
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How empathetic leadership communication mitigates employees' turnover intention during COVID-19-related organizational change
Yue, Cen April; Thelen, Patrick D.; Walden, Justin - In: Management decision 61 (2023) 5, pp. 1413-1433
Persistent link: https://www.econbiz.de/10014252089
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Member retention and donations in nonprofit service organizations : the balance between peer and organizational identification
Fang, Di; Fombelle, Paul W.; Bolton, Ruth N. - In: Journal of service research 24 (2021) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10012522520
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The effect of relationship marketing on customers' loyalty (evidence from Zemen Bank)
Chakiso, Cherinet Boke - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 58-70
Persistent link: https://www.econbiz.de/10011492439
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Corporate culture and employee identity : cooption or commitment through contestation?
Price, Christine; Whiteley, Alma - In: Journal of change management : an international journal 14 (2014) 2, pp. 210-235
Persistent link: https://www.econbiz.de/10010387835