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~subject:"Mobile Anwendung"
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Mobile Anwendung
Werbung
13,904
Advertising
11,377
Werbewirkung
3,969
Advertising effects
3,907
Consumer behaviour
3,801
Konsumentenverhalten
3,693
Online-Marketing
2,115
Internet marketing
2,113
Mobile application
1,763
Computerspiel
1,606
Theorie
1,524
Video game
1,499
Theory
1,483
advertising
1,409
USA
1,213
Deutschland
1,083
United States
1,045
Marketing
1,020
Brand management
907
Markenführung
886
Social Web
883
Social web
881
Mobilkommunikation
827
Mobile communications
826
Marketingmanagement
713
Marketing management
699
Germany
633
Brand image
561
Markenimage
559
Spieltheorie
547
Game theory
546
Internet
539
Preismanagement
495
Pricing strategy
495
Markenartikel
473
Wettbewerb
450
Mobile business
400
Mobile Business
399
Brand
394
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Online availability
All
Undetermined
770
Free
347
Type of publication
All
Article
1,235
Book / Working Paper
514
Type of publication (narrower categories)
All
Article in journal
975
Aufsatz in Zeitschrift
975
Aufsatz im Buch
260
Book section
260
Graue Literatur
130
Non-commercial literature
130
Working Paper
93
Arbeitspapier
85
Hochschulschrift
57
Thesis
28
Collection of articles of several authors
26
Sammelwerk
26
Conference paper
24
Konferenzbeitrag
24
Case study
23
Fallstudie
23
Aufsatzsammlung
17
Konferenzschrift
8
Guidebook
7
Ratgeber
7
Forschungsbericht
6
Conference proceedings
5
Collection of articles written by one author
4
Reprint
4
Sammlung
4
Research Report
3
Amtsdruckschrift
2
Government document
2
Erlebnisbericht
1
Lehrbuch
1
Systematic review
1
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1
Übersichtsarbeit
1
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English
1,575
German
173
French
1
Portuguese
1
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Sajad Rezaei
13
Chakraborty, Debarun
12
Breitner, Michael H.
7
Davis, Jason
6
Han, Sang Pil
6
Heinemann, Gerrit
6
Jäger, Stefanie
6
Kesler, Reinhold
6
Kummer, Michael E.
6
Neukirchen, Thomas
6
Schulte, Patrick
6
Swani, Kunal
6
Venkatesh, Viswanath
6
Yin, Pai-Ling
6
Bajpai, Nirupam
5
Buck, Christoph
5
Drydakis, Nick
5
Ghose, Anindya
5
Kleffmann, Markus
5
Klumpp, Matthias
5
Koop, Wilhelm
5
Law, Chun Hung Roberts
5
Oh, Wonseok
5
Park, Yongtae
5
Paul, Justin
5
Saura, José Ramón
5
Siddiqui, Aaliyah
5
Siddiqui, Mujahid
5
Tan, Yong
5
Al-Nabhani, Khalid
4
Basole, Rahul C.
4
Bick, Markus
4
Chen, Yubo
4
Cui, Xuebin
4
Daim, Tugrul U.
4
Gans, Joshua
4
Iranmanesh, Mohammad
4
Kim, Seongcheol
4
Kummer, Tyge-F.
4
Lehr, William
4
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Institution
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IGI Global
51
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Verlag Dr. Kovač
4
Books on Demand GmbH <Norderstedt>
3
OECD / International Transport Forum
2
Springer International Publishing
2
Technische Universität Hamburg
2
United States / Congress / Senate / Committee on Armed Services
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Constitutional Rights
2
APP-fahren mit digital vernetzten ÖV-Angeboten <Veranstaltung> <2017, Dresden>
1
Banco Centroamericano de Integración Económica
1
Center of Market Oriented Product and Production Management
1
DATAKONTEXT
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Edition Winterwork
1
Enhancing Poor's Capability and Financial Inclusion <Veranstaltung> <2017, Islamabad>
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Gemeinsame Forschungsstelle / Institut für Technologische Zukunftsforschung
1
Europäische Union / Amt für Geistiges Eigentum
1
Forschungsgruppe Konsum und Verhalten
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Georg-August-Universität Göttingen
1
Gesellschaft für Informatik
1
Gesellschaft für Informatik / Fachgruppe Mobilität und Mobile Informationssysteme
1
Goethe-Universität Frankfurt am Main / Fachbereich Wirtschaftswissenschaften
1
Great Britain / Imperial Wireless Telegraphy Committee (1924)
1
Information Resources Management Association
1
International Conference on Mobile Business <2, 2003, Wien>
1
Julius-Maximilians-Universität Würzburg
1
Keizai-Sangyō-Kenkyūsho <Tokio>
1
MMS <3, 2008, München>
1
Malaysia / Jabatan Perangkaan
1
Melbourne Business School
1
Multikonferenz Wirtschaftsinformatik <2008, Garching b. München>
1
Murmann Publishers GmbH
1
NetLibrary, Inc
1
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Published in...
All
Journal of retailing and consumer services
45
Journal of business research : JBR
32
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
International journal of networking and virtual organisations : IJNVO
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
SpringerLink / Bücher
15
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
Electronic commerce research
12
HMD : Praxis der Wirtschaftsinformatik
11
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
International journal of hospitality management
10
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Marketing intelligence & planning
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Pervasive advertising
7
Psychology & marketing
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
Information technology and management
6
Internet policy review : journal on internet regulation
6
Journal of electronic commerce research : JECR
6
Journal of marketing
6
Journal of marketing communications
6
Management information systems : mis quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
1,738
EconStor
11
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1
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1
Advertising
in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
2
Players' attitudes towards
advertising
in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
3
Location-based
advertising
on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
4
The appealing characteristics of download type mobile games
Kim, Chang-su
;
Oh, Eun-hai
;
Yang, Kyung Hoon
;
Kim, Jae Kyung
- In:
Service business : an international journal
4
(
2010
)
3/4
,
pp. 253-269
Persistent link: https://www.econbiz.de/10008746875
Saved in:
5
Evaluating mobile game prospects : perspective of a game publisher
Hallikainen, Petri
;
Tuunainen, Virpi Kristiina
; …
- In:
International journal of management and decision making …
11
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10008824815
Saved in:
6
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
7
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
8
Mobile virtual heritage exploration with heritage hunt with a case study of George Town, Penang, Malaysia
Chen Kim Lim
;
Kian Lam Tan
;
Abdullah Zawawi bin Haji Talib
- In:
Modern entrepreneurship and e-business innovations
,
(pp. 115-126)
.
2013
Persistent link: https://www.econbiz.de/10009720241
Saved in:
9
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
10
Scribicon : Visual Storytelling als moderne Kommunikations- und Personalentwicklungsmethode
Haines, Jan
;
Ambros, Susanne
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 225-239)
.
2014
Persistent link: https://www.econbiz.de/10010422778
Saved in:
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