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~subject:"Mobile Anwendung"
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Mobile Anwendung
Consumer behaviour
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Brand image
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Stocchi, Lara
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Michaelidou, Nina
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Pourazad, Naser
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Gregoric, Anna
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Guerini, Carolina
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Harrigan, Paul
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ECONIS (ZBW)
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara
;
Guerini, Carolina
;
Michaelidou, Nina
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
Saved in:
4
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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