pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.

Cover -- Title -- Copyright -- Dedication -- Contents -- About the Contributors -- Foreword -- Preface -- Acknowledgments -- Part I Research Foundations -- 1 Revisiting the Interactive Advertising Model (IAM) after 15 Years: An Analysis of Impact and Implications -- 2 Network Advertising Model...