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Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
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Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo; Filieri, Raffaele; Zollo, Lamberto; … - In: International journal of advertising : the review of … 41 (2022) 5, pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik; Spann, Martin; Ghose, Anindya; … - In: Journal of management information systems : JMIS 37 (2020) 2, pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
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Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.; Al-Nabhani, Khalid; Wilson, Alan M. - In: Journal of business research : JBR 85 (2018), pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
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Influences of "appscape" on mobile app adoption and m-loyalty
Kumar, Deepak S.; Purani, Keyoor; Viswanathan, Shyam A. - In: Journal of retailing and consumer services 45 (2018), pp. 132-141
Persistent link: https://www.econbiz.de/10011929917
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Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.; Osei-Frimpong, Kofi; Al-Nabhani, Khalid - In: Journal of business research : JBR 106 (2020), pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
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GlobalEuropeAir
Bordeau, Julie - In: Journal of global scholars of marketing science : … 26 (2016) 4, pp. 311-314
Persistent link: https://www.econbiz.de/10011635653
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Mobile shopping apps adoption : a systematic literature review
Gera, Rajat; Chadha, Priyanka; Ahuja, Vandana - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 239-261
Persistent link: https://www.econbiz.de/10012597996
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Young consumers' perception of problems and usefulness of mobile shopping applications
Knežević, Blaženka; Delić, Mia - In: Entrepreneurial business and economics review : EBER 5 (2017) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011802904
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M-commerce - facts and forecasts : a comparative analysis within a triad framework : India, Romania, and the United States
Zbuchea, Alexandra; Vătămănescu, Elena-Mădălina; … - In: Management dynamics in the knowledge economy 4 (2016) 3, pp. 387-408
The present article aims to advance a comparative analysis among three countries - India, Romania and the United States - placing mobile devices, internet infrastructure and m-commerce at the core of the investigation. The scope of the study simultaneously covers the landscape and dynamics of...
Persistent link: https://www.econbiz.de/10011568726