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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte

Amberg, Michael (ed.); Harrie, Gerd (contributor); … - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009127403

The effects of mobile applications as a marketing tool in airport infrastructure and airlines

Florido-Benítez, Lázaro; Alcázar Martínez, Benjamin del - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 222-240

Persistent link: https://www.econbiz.de/10011541332

Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

Using a mobile gaming app to enhance accounting education

Seow, Poh-Sun; Wong, Suay-Peng - In: Journal of education for business 91 (2016) 8, pp. 434-439

Persistent link: https://www.econbiz.de/10011636216

The influence of technology payment adoption in satisfaction : a study with restaurant consumers

Furtado, Nilton Gomes; Furtado, Julia Vasconcelos; … - In: International journal of business excellence : IJBEX 21 (2020) 2, pp. 209-230

Persistent link: https://www.econbiz.de/10012225352

When, where and why we use the mobile app? : a study on the use contexts for the mobile app

Zhang, Aihua; Yin, Junwan; Yuan, Bo; Kong, Ying - 2017

Mobile APP develops very rapidly, while, different from some fixed contexts using traditional products, people can use … the mobile applications anytime, anywhere. This paper combined the reference literature with the current situation of APP … market, built a model of using mobile APP named "context-APP-gratification". Referred to context, referring to relevant …

Persistent link: https://www.econbiz.de/10011774579

Monitoring mobile app performance

Salz, Peggy Anne - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 219-221

Persistent link: https://www.econbiz.de/10010347061

Personalized ranking at a mobile app distribution platform

Mao, Shengjun; Dewan, Sanjeev; Ho, Yi-Jen - In: Information systems research : ISR 34 (2023) 3, pp. 811-827

Persistent link: https://www.econbiz.de/10014383643

Understanding the consumer acceptance of mobile shopping : the role of consumer shopping orientations and mobile shopping touchpoints

Groß, Michael; Sohn, Stefanie - In: The international review of retail, distribution and … 31 (2021) 1, pp. 36-58

Persistent link: https://www.econbiz.de/10012425332

"Kultur-Token" sustainable business model : visualizing, tokenizing, and rewarding mobility behavior in Vienna, Austria

Foster, Gillian; Lamura, Maddalena; Hackel, Jakob - Wirtschaftsuniversität Wien / Forschungsinstitut für … - 2020

The report "Kultur-Token Sustainable Business Model:Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria" is the result of an ongoing scientific collaboration between the Research Institute for Cryptoeconomics and the City of Vienna. This case study uses business modeling...

Persistent link: https://www.econbiz.de/10012303719