Gowanit, Chupun; Thawesaengskulthai, Natcha; … - In: International Journal of Bank Marketing 34 (2016) 1, pp. 110-130
Purpose – The purpose of this paper is to explore the adoption of a mobile insurance claim system (M-insurance) and develops a framework for the adoption of M-insurance by consumers. Design/methodology/approach – This study assesses mobile technology for claim management through the lens of...