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~subject:"Mobile communications"
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Mobile communications
Consumer behaviour
83,181
Konsumentenverhalten
80,701
Japan
66,807
USA
14,965
United States
13,750
Theorie
12,398
Theory
12,185
Relationship marketing
9,619
Beziehungsmarketing
9,591
Deutschland
9,557
Germany
8,443
Brand management
7,633
Markenführung
7,590
Mobilkommunikation
6,984
Brand image
6,746
Markenimage
6,705
Customer satisfaction
5,943
Kundenzufriedenheit
5,780
Online-Handel
5,697
Online retailing
5,686
China
5,464
Großbritannien
5,178
Social Web
4,947
Social web
4,945
Online-Marketing
4,832
Internet marketing
4,805
United Kingdom
4,739
Service quality
4,657
Dienstleistungsqualität
4,614
Einzelhandel
4,450
Retail trade
4,401
Brand
4,347
Markenartikel
4,344
Schätzung
4,217
Electronic Commerce
4,091
Estimation
4,057
E-commerce
3,842
Werbewirkung
3,810
Advertising effects
3,771
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1,960
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1,951
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9
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7
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7
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Asongu, Simplice
77
Haucap, Justus
30
Gerpott, Torsten J.
27
Whalley, Jason
27
Grzybowski, Lukasz
26
Kruse, Jörn
24
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Verboven, Frank
20
Wolfstetter, Elmar
20
Madden, Gary
19
Genakos, Christos
18
Liang, Julienne
18
Heimeshoff, Ulrich
17
Ghose, Anindya
16
Ivaldi, Marc
16
Kim, Seongcheol
16
Odhiambo, Nicholas M.
16
Unhelkar, Bhuvan
16
Aker, Jenny C.
15
Duso, Tomaso
15
Foros, Øystein
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Pau, Louis-Francois
15
Grimm, Veronika
14
Riedel, Frank
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Castells, Pau
13
Chen, Hong
13
Dewenter, Ralf
13
Kretschmer, Tobias
13
Tesei, Andrea
13
Asongu, Simplice A.
12
Dwivedi, Yogesh Kumar
12
Nwachukwu, Jacinta C.
12
Saha, Debashis
12
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IGI Global
90
National Bureau of Economic Research
22
International Telecommunications Society
15
Europäische Kommission
14
OECD
13
Organisation for Economic Co-operation and Development
10
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
WIK-Consult GmbH <Honnef>
5
Deutsche Bank <Frankfurt am Main> / Research
4
Erasmus Research Institute of Management
4
Monopolkommission
4
Renessans Kapital <Moskau>
4
Springer Fachmedien Wiesbaden
4
Deutschland / Bundeswehr / Universität Hamburg
3
Edward Elgar Publishing
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
International Telecommunications Society (ITS)
3
OECD / International Transport Forum
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Université Paris-Dauphine (Paris IX)
3
World Bank Group
3
AMACOM
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Research <Tilburg>
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
EOS Gallup Europe <Wavre>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Generaldirektion Informationsgesellschaft
2
Hamburger Forum Medienökonomie
2
Information Resources Management Association
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institut für Wirtschaftswissenschaften <Wien>
2
Internationale Fernmelde-Union
2
Melbourne Business School
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
Oxford Economics Ltd.
2
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Published in...
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Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
39
International journal of business information systems : IJBIS
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
Information systems research : ISR
31
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
21
International journal of hospitality management
20
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic commerce research
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
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Source
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ECONIS (ZBW)
6,898
Other ZBW resources
29
RePEc
13
EconStor
3
BASE
1
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1
Mobile DM coupon promotion in
Japan
: a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
2
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
3
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
4
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
5
Perceptions of mobile coupons : a cross-national study
Muk, Alexander
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009748198
Saved in:
6
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
7
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
8
Customers' Preference Towards Multi-brand Mobile Phone Sim Cards and Recharge Coupons
Ganapathi, R.
- In:
Global journal of business management : GJBM
9
(
2015
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011488724
Saved in:
9
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
10
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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