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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Bart, Yakov - 2014

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

Persistent link: https://www.econbiz.de/10013066328

Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

Sciandra, Michael R.; Inman, J. Jeffrey; Stephen, Andrew T. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 574-594

Persistent link: https://www.econbiz.de/10012107242

In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions

Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808

Persistent link: https://www.econbiz.de/10012177648

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290