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Sciandra, Michael R.; Inman, J. Jeffrey; Stephen, Andrew T. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 574-594

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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Bart, Yakov - 2014

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

Persistent link: https://www.econbiz.de/10013066328