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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962