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Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation

Lim, Vivien Mei-Yin; Rajat Subhra Chatterjee; Foo, Pik-Yin - In: International journal of services, economics and management 12 (2021) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10012693328

Native advertising in mobile applications : thinking styles and congruency as moderators

Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595

Persistent link: https://www.econbiz.de/10012263749

The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market

Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322

Persistent link: https://www.econbiz.de/10011350583

Technology adoption in emerging regions : case of the smartphone in Saudi Arabia

Aldhaban, Fahad; Daim, Tugrul U.; Harmon, Robert; … - In: International journal of innovation and technology … 17 (2020) 1, pp. 2050003-1-2050003-37

Persistent link: https://www.econbiz.de/10012231072

The impact of technological convergence on firms' product portfolio strategy : an information-based imitation approach

Giachetti, Claudio; Dagnino, Giovanni Battista - In: R & D management 47 (2017) 1, pp. 17-35

Persistent link: https://www.econbiz.de/10011613527

Mobile Phone and E-Government in Turkey : Practices and Technological Choices at the Cross-Road

Ozturkcan, Selcen; Kervenoael, Ronan de; Kasap, Nihat; … - 2009

Enhanced data services through mobile phones are expected to be soon fully transactional and embedded within future mobile consumption practices. While private services will surely continue to take the lead, others such as government and NGOs will become more prominent m-players. It is not yet...

Persistent link: https://www.econbiz.de/10014209774

Moderating effects of job relevance and experience on mobile wireless technology acceptance : adoption of a smartphone by individuals

Kim, Sang Hyun - In: Information & management : the internat. journal of … 45 (2008) 6, pp. 387-393

Persistent link: https://www.econbiz.de/10003766997

A voice-enabled pervasive web system with self-optimization capability for supporting enterprise applications

Chang, Shuchih Ernest - In: Global implications of modern enterprise information …, (pp. 137-155). 2009

Persistent link: https://www.econbiz.de/10003778653

Exploring enterprise mobility : lessons from the field

Sørensen, Carsten; Al-Taitoon, Adel; Kietzmann, Jan; … - In: Enterprise mobility : applications, technologies and …, (pp. 243-271). 2008

Persistent link: https://www.econbiz.de/10003772928

Circularity of customer service experience and customer perceived value

Helkkula, Anu; Kelleher, Carol - In: Journal of customer behaviour 9 (2010) 1, pp. 37-53

Persistent link: https://www.econbiz.de/10003965734

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