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Mobile phone
Consumer behaviour
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Online-Marketing
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Internet marketing
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Beziehungsmarketing
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Relationship marketing
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Advertising effects
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Mobiltelefon
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Dienstleistungsqualität
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Markenführung
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Marketing
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Mobile business
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Mobile communications
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Mobilkommunikation
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SMS advertising
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Varnali, Kaan
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Aygoren, Oguzhan
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Toker, Aysegul
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Yılmaz, Çengiz
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Electronic commerce research and applications
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing communications
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ECONIS (ZBW)
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SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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3
Value-based analysis of mobile tagging
Aygoren, Oguzhan
;
Varnali, Kaan
- In:
International journal of e-business research : an …
7
(
2011
)
1
,
pp. 93-104
Persistent link: https://www.econbiz.de/10008935802
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